This article focuses on how to get audiences left your website as soon as they clicked onto it, for different reasons. Facebook retargeting is for the users who might have patronized your brand in the past but haven’t visited in a while. They might also be ‘cookied’ traffic and those…

When you are consuming a cholesterol-free and fibre, vitamin, and protein-rich diet, you will have a lesser chance of being vulnerable to several fatal diseases. Animal fat-sourced food mostly contains saturated fats and bad cholesterol, along with a variety of nutrients that are metabolized into more toxic waste in the…

The beginner’s mindset is about approaching all that comes your way with the curiosity, humility, and patience of a person who is engaging with this task for the very first time. Why is the beginner’s mindset a productive way to start and build something? A beginner is curious. Albert Einstein…

We are building this site for the city Wordville, and as a friendly community, it’s great to get feedback from the people who live there. In this article, we are going to set up a contact form. This will provide a way for the citizens of Wordville to get in…

In this article, we are going to take a look at WordPress plugins. Plugins are extra code that you can add to your site to add extra features. Fortunately, plugins are packaged very nicely, so it makes it super easy to add and remove plugins. After reading this article, you…

Deliberately complicating words and phrases Why use “erroneous” when you can use “wrong”/ “incorrect”/ “inaccurate”, instead? Sometimes, the use of a complicated word is justified in a certain situation as there may be subtle differences between seemingly similar words. But you shouldn’t use a complicated word just for the sake of…

The root cause of so much bad writing is “the Curse of Knowledge,” says author and psychologist Steven Pinker: our difficulty imagining what it is like for someone else who does not know what we know. — The Curse of Knowledge is doubly a curse in marketing, where writers often have to translate subject-matter-expert-speak into something resembling English. Add Backup Singers — a few words of explanation to big words, technical phrases, and acronyms.

There are several ways to get consistent, qualified B2B leads. But if you’re looking for instant results, cold emailing might be the best bet. Find out how cold emailing is different from spamming, cold emailing best practices, and how this can be one of the most cost-effective and consistent lead…

Sarah killed the 70-year old owner of a small departmental store while he resisted robbery. You hate her, don’t you? Now read the full story: Sarah was abandoned by her alcoholic husband a year ago while she was 8-months pregnant. She worked harder as a waitress as she not only…